It is one of my earliest skill set. In early 2000s, as a hobby I began developing websites on my laptop. Before Facebook was popular, I used to create messaging boards using the good old vBulletin and phpBB platforms to communicate and stay in touch with our friends.

Fascination with layout design, I began experimenting with Joomla and WordPress in 2006. Things became more creative and colourful since then.

One of my key responsibilities is maintaining clients' brand across all printed and online media.

The consistency in colour choice, typeface & overall visual appearance across all artwork create a lasting impression on the final consumers and stakeholders.

It is part of my work not only to provide the creativity but also taking control and reinforce that consistency for every product.

With my academic background in engineering and passion for digital art, I create designs that are both visually appealing and logically sound. I always keep the audience in mind when creating layouts, so my designs not only catch their attention but also make the most sense to them.

This trait of audience-focused design has been the backbone of all my products.

One effective way to maintain consistency in a brand is to establish separate workflows for each suitable product. By implementing autonomous workflows, oversight can be minimised, resulting in fewer human errors and a reduction in time consumption.

By modifying and integrating different applications, I was able to accomplish several autonomous solutions for my clients and lighten daily workload.